Rapidly growing companies
Vasco Advisers has supported a large number of rapidly growing companies - from small innovative start-ups to medium sized enterprises.
As shown in the Growth Matrix below, growth requires addressing new customers and expanding the product or service portfolio. New territories must be entered and product development must be focused on new needs while the attention to existing clients is maintained and manufacturing cost preferably reduced. The strategy for growth should be based on a clear view of where in the Growth Matrix that the company sees its priority objectives.
While focusing on top line growth many companies going through expansion will encounter a number of issues that will need to be addressed in order to create sustainable growth :
- Reduced profitability
- Financial instability and liquidity problems
- Quality problems in internal processes
- Exhaustion of key personnel
- Focus on existing customers may be lost
- Lack of attention on market changes and new opportunities and threats
- In addition, growth is sometimes driven by ad-hoc decisions rather than a long-term strategic plan.
Vasco Advisers support in the strategic process by working closely together with our client’s project team, analyzing both markets and internal conditions to formulate a strategic plan – containing a limited set of priorities and objectives. We have developed a concept for strategic processes based on three well-defined phases: research, analysis and strategic recommendations.
A key objective for us is that the conclusions and recommendations are owned by the managers within the client organization when the project is completed. Strategic change is about understanding the complex changes in the outside world better than the competition – and condense this down to a concrete response to the question: “How will this make us more profitable?”
